Select Page

Get information that is essential for all newcomers to Canada

Subscribe! Subscribe-->

LinkedIn Profile build your personal brand

A LinkedIn profile is essential for professionals who want to build their brand, expand their network, and find employment.  So as you look for work in Canada it’s essential to create a professional LinkedIn profile. And LinkedIn is one of the most popular social media sites for professionals who want to:

  • Showcase work achievements
  • Show international experience
  • Make connections with others in your industry.

10 tips to craft a professional LinkedIn profile

  1. Create or update your personal profile

2. Capture your good side

3. Make your headline attractive

4. Highlight your relevant work experience

5. Update your professional skills

6. Ask others to endorse your LinkedIn profile

7. Personalize your LinkedIn profile

8. Post articles

9. Write a personal note to connect with others on LinkedIn

10. Add volunteer work

Follow these 10 tips to craft a LinkedIn profile that will propel your job search in Canada.


1. Create or update your personal profile

Your LinkedIn profile represents your personal brand. Therefore, a professional profile is the best way to project your desired image. Ensure your profile includes: 

  • A professional photo
  • A brief and concise description that demonstrates your professional expertise and what makes you unique

2. Capture your good side

For your LinkedIn profile photo, use a high-quality headshot and ensure that your picture is visible to everyone. To do this:

  • Click Edit Public Profile
  • Set your picture visibility to Public

This will make you more visible when employers are searching for people with your skills and experience. 

Choose a plain background and dress formally. The last thing that you want a potential employer to see is your picture taken at the bar during your last holiday. So ensure that you look presentable and dress for the business environment that you hope to enter. 

 The best photo size is 400 by 400 pixels. Also, members with profile photos are seven times more likely to be found in search.

Download this free e-book to effectively use LinkedIn for your job search!

3. Make your headline attractive

You need to keep the headline of your LinkedIn page shorter than 120 characters. It is even better if it’s shorter. Include relevant keywords used in your profession. This will allow potential employers to find your page with ease.

You also need to make sure that your summary is short, to the point, and interesting. A hiring manager will read hundreds of resumes and you need to make sure that you stand out. 

One trend emerging on LinkedIn is that people are starting to focus on future goals and ambitions. In addition to focusing on what you have achieved, you can also include your future goals and ambitions. This additional information is helpful for newcomers and will excite potential Canadian employers.

4. Highlight your relevant work experience

Listing your past experience is important for your LinkedIn profile. However, be mindful that some of your past experiences may not be related to the career you want to pursue in Canada. 

List your previous jobs that are relevant to your current career aspirations. Focus on the workplaces and experiences that paint your professional credentials in a positive light. 

It’s also essential to update your current position. For example, did you receive a promotion, win an award, publish an article, or complete an innovative project? If so, it makes sense to update your profile accordingly.

Showcase your professional career, growth, and accomplishments in the Summary and Experience sections of your profile.

5. Update your professional skills

Certifications are eye-catching. So add notable certifications, skills, or abilities that you possess. Many training programs or skills will have badges that you can add to your LinkedIn profile.

Update this section regularly or whenever you learn a new skill. These skills could be terms that can be picked up by the algorithm and will help recruiters to search and find you. 

You should also delete skills that are no longer relevant to your career interests or that may be outdated.


Related Posts:


6. Ask others to endorse your LinkedIn Profile

Endorsements are important. So ask your coworkers, former colleagues, and managers to endorse your skills. Your profile comes to life when your network speaks for you. Descriptive recommendations are also very persuasive on your LinkedIn profile.

But carefully select who you ask to endorse you. For example, you should only ask people who know your work well to recommend you. Otherwise, you risk putting people in your network in an awkward position. As well, if they don’t know you well, they won’t be able to give a strong recommendation that reflects your experience. The same applies to you when you get requests for recommendations, as it puts your credibility and judgment to the test.


7. Create a personal LinkedIn profile URL

By default, LinkedIn will give you a URL that can be a little clunky. However, you can edit this to make it cleaner. For example, you can use your full name if it has not already been taken by someone else. To edit your URL:

  • Click the ME icon at the top right-hand corner of your profile
  • Click View Profile
  • On your profile page, click Edit Public Profile and URL
  • Under Edit URL, click the Edit icon
  • Type the last part of your new custom URL in the text box
  • Click Save.

If your full name has already been used, consider a variation including your middle initial. You can add your personal profile URL to your resume and online job applications.  This step is important as it will allow you to add this link to your resume and online job applications..

8. Post articles on LinkedIn

This is a great way to demonstrate that you keep up to date with industry news and trends. If you’re looking for search visibility, LinkedIn isn’t necessarily the best place to add articles. However, publishing articles is a great way to show off your expertise. 

You can either post articles that you find in your news feed published by others. Or you could write your own. Writing your own articles will give you a chance to show your knowledge and expertise.  It’s a good idea to write a new post every 2-3 months. This will keep your content fresh and show employers that you are engaged and active.

9. Write a personal note to connect with others on LinkedIn

When you add someone new to your network, make sure that you send a message explaining the reason you would like to connect with them. If you don’t already know them, and you only send the default connection, they will likely ignore your request. 

Your message does not need to be long or detailed. But when you add a personal touch it ensures that the person that you are contacting will see value in the connection.

10. Add your volunteer experience to your LinkedIn profile

Volunteer experience is also important, especially in Canada. It is highly valued by many employers and it gives newcomers a chance to showcase your communication, interpersonal, and professional skills. It’s also an effective way to gain Canadian work experience.

An effective LinkedIn profile is essential to create your professional brand while you conduct your job search. These tips will also help to propel your job search and build your network in Canada.

For more information, tools, and free webinars visit finding a job in Canada. Get the help you need to achieve your career goals in Canada!