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Getting the Job - Interviewing Process - Speedometer

The Canadian job market is very competitive and finding a job in Canada may be very different than in your home country. There are many ways that you can search for jobs in the sales and marketing sector.

  • Join sales and marketing related job-finding or networking clubs through the immigrant-serving agencies.
  • Attend sales and marketing related career/job fairs and regularly check the Business and Employment sections of your local newspaper. -Seek out a mentor in the sales and marketing sector who would give you valuable insight and advice and probably introduce you to their professional network.
  • Have a strong and active presence on social media channels like LinkedIn and Twitter. Join sales and marketing related LinkedIn groups, where you can contribute content, ask questions, build connections and also study how sales and marketing professionals are doing in Canada.

Immigrant settlement agencies

Most settlement agencies and other immigrant-serving organizations offer help with finding job vacancies, updating your resume, writing cover letters, preparing for interviews and understanding what Canadian employers are looking for.

Click the link to find immigrant services in your area.

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Resume writing

Your sales resume has to show that you have a talent for making new contacts, closing orders and generating referral business through effective account management.

If you are a Sales Executive, for example, your resume should include both account management and new business development. You need to show that you exceeded goals, as well as established, conveyed and implemented vision. Your resume should demonstrate that you have experience launching new products and creating name recognition in a highly competitive marketplace.
Below are examples of some common phrases to include in your resume:

  • Research previous customer advertising to determine viable customers to meet sales quotas and identify potential customers for upcoming special advertising sections
  • Provide leadership and training to newly hired account executives and continue to facilitate creative sales strategies
  • Manage accounts and develop new business in Korea, China, India, Singapore, and other Asia-Pacific regions, reporting to vice president of international sales and company president
  • Develop loyal customer base and increased sales volume through personal attention to customer

Your marketing resume should show that you are a focused individual that is known for excellent interpersonal and communication skills. As well, you should highlight your abilities to manage multiple projects with competing deadlines and establish strategies that are competitive and effective of long-term success. For example, if you work in sports marketing, your resume should show that you can surpass competitors, aggressively increase market share and drive profit margins to higher levels. You have to have proven success in conceiving unconventional tactics that transform consumer behaviors into high-impact campaigns that build cutting-edge brand imagery.

Below are examples of some common phrases to include in your resume:

  • Manage all details of advertising and direct-mail campaigns, including concept development, liaison with print shop and media, and coordination of mailing services
  • Design and manage marketing programs including promotional strategies, brand integrity, and marketing collateral
  • Oversee all aspects of marketing, including product management, segment and strategic marketing, roadmaps, product definition, R&D, partnerships, M&A valuation, business plans, profitability and growth

Business interview


Sales interviews are not interviews, rather sales calls. Therefore, the first rule of interviewing for sales jobs is that you “don’t go to interview. You “go to sell” yourself.
The best way for you to prepare for a sales job interview is to practice possible questions that you may be asked during the interview process. Below are sample sales interview questions.

  • What do you consider the most important skills in sales?
  • Is there any aspect of the sales process that you are particularly uncomfortable with?
  • Is there anyone you struggle to sell to?
  • What are some examples of your sales experience?
  • Describe the most difficult sales call you have made?
  • Describe what your sales cycle was like in your last job?
  • Describe a time that you had to change your sales approach.
  • How do you handle the negotiation phase?
  • When do you decide that it is time to let a potential client go?
  • How do you handle rejection?

As sales is a very specific career field, the above sample questions represent only a small portion of the possible questions you may face. Research the company’s products, its target market, and effective sales strategy so that you can come up with more questions of your own and practice answering them.


Naturally, marketing job interviews have a lot of marketing specific questions. When you are called for a job interview, you are going to be tested for your marketing spirit, in addition to your knowledge, your visions, and your ability to make decisions in the field.

Below are some common interview questions that you may face during your marketing job interview.

  • Are you familiar with our target market?
  • How do you generate your marketing plans?
  • What do you use to find out if your marketing plan is working?
  • How and when do you evaluate your marketing campaigns?
  • Describe a marketing strategy that failed.
  • Describe a time when you had to make a difficult decision about a marketing strategy?
  • How do you feel about PPC advertising?
  • Do you subscribe to a particular marketing belief or methodology?
  • How important do you feel it is to communicate with the sales team?
  • Describe your most successful marketing campaign?
  • How would you market our products if you were put on a severely limited budget?

The above list represents only a sample of possible marketing job interview questions. There are thousands of other possible questions based on the types of marketing the company you have applied to already implements, the types that are affected by its products and its competitors, the cost of the product and the budget available for marketing the product. Use the information that you gathered during your research about the company to come up with possible questions that you may face at your marketing job interview.

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Informational interviews

An informational interview is a brief (20–30-minute) meeting that you schedule with a person who is currently working in your target field and geographic location to learn more about that particular sector.
You should not try to get a job during an informational interview but rather find out whether or not a particular position or industry might be a good fit for your interests and your personality. An informational interview with a contact from your network can be an excellent source of career information because, in addition to basic information about a particular type of industry (such as you might find on an organization’s website), it also offers you the benefit of a professional’s first-hand experiences and impressions.


Networking is an essential tool that may give you job leads, offer you advice and information about a particular school or university that can strengthen your resume, cover letter, and interview skills. It can also introduce you to others so that you can expand your network. As many job vacancies are not advertised, you must make connections with working sales and marketing professionals and others within your field.

Good places to network are gatherings such as conferences, association luncheons, and chamber mixers for their convenience in meeting people, building relationships, and sharing information.

LinkedIn is another important professional tool for networking. It is great for reconnecting with your ex-colleagues and employers, search by company, search for jobs, and get introductions and recommendations. You can also mingle with people in the sales and marketing sector and join some related professional groups such as CAMP Networking and Multicultural Marketing Society of Canada.

Note that it’s not appropriate to ask a networking contact for a job, but if they know of any job leads, they may share them. Remember, that you have to allow time to cultivate and grow the ties you establish through networking. Nothing will happen overnight and therefore, you need to be patient.