Investing in Technology for Your Business
No business today can operate without the proper technology, so it’s important to invest in this aspect of your business, to keep both the back end (i.e. accounting software, servers) and front end (i.e. cash registers) working smoothly.
In addition to your basic computer hardware and software needs, here are several additional technologies to consider:
- secure backup servers or cloud services to preserve your data
- a strong web presence with e-commerce capabilities and a simple content management system so you can update your website by yourself
- social media technologies such as company Facebook, Twitter and other accounts
- CRM (customer relationship management) software to manage sales and networking contacts