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Finding a job in Canada may be different than in your home country and you may need help finding job vacancies, updating your resume, writing cover letters, preparing for interviews, and understanding what Canadian employers are looking for.

The National Occupational Classification (NOC) is Canada’s reference on occupations. It provides job descriptions, occupational statistics and labour market information.
The NOC classifies the following sales and marketing  occupations in Canada:

  • Account Executive
  • District Sales Manager
  • Sales Representative
  • Sales Manager
  • Director of Sales
  • Account Manager
  • Marketing Director
  • Content Writer
  • Product Marketing Manager
  • Social Media Manager
  • SEO Expert
  • Digital Marketing Expert
  • Telemarketer

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Credentials recognition

Several agencies assess international education credentials to help newcomers to Canada access the education and employment they need.

Sales and Marketing are non-regulated professions in Canada. However, some employers do ask for your credentials’ evaluation. Mostly though, they will give you a project to test you and have a look at your recommendations. Before spending any money on evaluating your education credentials, enquire with the companies you are applying to if they need one.

Credentials assessment services  

If you are planning to enroll in a college or university program to upgrade your skills, contact the institution in which you plan to study and find out the steps you should take and the credential assessment agency you should use.

Make sure not to discount your international education and skills. Try to build on your existing knowledge and skills and explore university and college options thoroughly before deciding. You might be able to have advanced standing, transfer some of your credits and benefit from prior learning assessment options by using your international credentials and experience to gain credit or course exemptions. This way you will complete your program more quickly, without wasting money and repeating the education you already have.

World Education Services (WES) – Ontario
International Qualifications Assessment Service (IQAS) – Alberta
The International Credential Evaluation Service (ICES) – British Columbia
The Canadian Information Centre for International Credentials (CICIC)
The Alliance of Credential Evaluation Services of Canada

To find more organizations and agencies providing credential evaluation, assessment and qualification recognition services click here. You can also visit the Foreign Credentials Referral Office website for information, path-finding and referral services on foreign credential recognition to help internationally trained workers like you succeed and put their skills to work in Canada more quickly.

Best locations

Most Canadian cities offer employment opportunities in the sales and marketing sector; however, the City of Toronto offers the highest concentration of them.
Another city for you to consider in your job search is Calgary which has a booming advertising and marketing industry.

When looking for jobs, broaden your geographic area to include smaller cities close to your target city. For example, if you intend to work in Toronto, you might find a job opportunity in the nearby city of Hamilton, which is less than an hour’s drive from there.
Research and find out where there is demand for your area of the profession in Canada and accordingly decide where you want to settle.

Major employers

The sales and marketing industry is growing in Canada and new companies are coming up. However, the newer jobs and roles created within the sector are less traditional, and more digital and data-driven, as a result of the changing media landscape. The biggest employers for sales and marketing professionals are the telecom companies, such as Rogers, Telus and Bell, and the banks, such as Scotiabank, HSBC, RBC, CIBC and TD which all have their own marketing departments.

You can also visit the Best Employers for New Canadians website. This special designation recognizes Canada’s best employers for recent immigrants. These employers offer interesting programs to assist new Canadians in making the transition to a new workplace — and a new life in Canada. Another website to check is TRIEC’s Immigrant Success Awards  which recognizes employer leadership and innovation in recruiting and retaining skilled immigrants in the Greater Toronto Area.

As for salaries, if you start at an entry-level position, your salary may be about $25,000 a year and can go up to half a million if you become the chief marketing officer  of a large Canadian company. Most marketing professionals who have a few years of experience, get paid between 80,000 to 150,000 a year.

Sector reports

The Canadian Marketing Association has a rich resource library where you can find a number of publications, industry reports and newsletters.

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