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Sales and marketing is a non-regulated profession in Canada and you don’t need a licence to practice your profession. The industry is currently booming in Canada and new companies are coming up all the time.

The Canadian Marketing Association (CMA) is the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies.

Pre-Arrival

It is important for you to have a general overview of how your international qualifications may be viewed in Canada and have a general sense of the Canadian labour market and workplace culture.
There are many steps that you can take before immigrating to Canada to improve your chances of success to practice your profession in your future country.

  • Start researching and planning your move to Canada at least three months before your arrival. You might even get a job before you arrive, if you plan successfully.
  • Contact the appropriate professional associations in Canada such as the Canadian Marketing Association and the Canadian Internet Marketing Association. If you are settling in the Greater Toronto Area, you can also contact CAMP Networking, a professional immigrant association, where new and established immigrants who have a background in communications, advertising or marketing meet regularly and share experiences and knowledge. Being part of a similar group can give you valuable leads and connect you to successful members and employers. You can also browse the PINs directory to find other immigrant networks which may not be profession based, but may have members who have sales or marketing backgrounds.
  • Work on improving your English or French (depending on your destination province); you may be required to prove your language competency. Even if you’re a good speaker of English or French, it’s helpful to improve your language skills and enroll in language classes while you are in your home country and continue them after moving to Canada. You can assess your language skills by taking an online self-assessment test on the Canadian Language Benchmarks website.
  • It is easier for you to gather and organize your official education, work and identity documents while still in your home country. You may need these papers for employment purposes, or if you are planning to pursue further education in Canada.
  • Know the name of your job in Canada and make a list of potential employers.
  • LinkedIn is a very powerful tool. Search for sales or marketing related groups on this professional social networking site and become a member of the ones you think are very relevant so that you get a feel of what is happening in North America in regards to your industry. Also, get recommendations from your LinkedIn contacts.
  • Bring a portfolio of your projects, documents, reference letters, testimonials and recommendations. If you have won awards, make sure that you show them off. It might not be accepted in your home country, but in North America you need to speak about your awards and achievements.
  • Enquire about the procedure to get a driver’s license in Canada and apply for it right after you land, as it would be very useful when you get a job or even to get a job.
  • Another helpful thing you can do is to attend a Canadian Immigrant Integration Program (CIIP) seminar which organizes “pre-departure orientation” and a Know Before You Go webinar to know more about life in Canada.

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