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Benefits of Living in a Small City

Benefits of Living in a Small City

Benefits of Living in a Small City

There are many benefits to living in a small city. Smaller cities in Canada can provide advantages such as:

  • improved quality of life
  • more affordable cost of living
  • less competition for employment opportunities.

Vikram* and Nutan* had great lives as budding professionals in India’s IT capital Bangalore. But, after a close friend immigrated to Canada, they decided to do some exploring for themselves. Turns out, they would meet and exceed the requirements to immigrate to Canada!

They then needed to hone in on where they wanted to live in Canada. Both agreed, they did not want big city living and wanted to have a good work-life balance. The Atlantic Provinces were a big draw and they settled on Fredericton for its beauty and friendly communities. Two years later, they both have jobs, a gorgeous 5 bedroom house, and the cars that they wanted. But, most importantly, they became members of a welcoming community!

Join our free webinar and discover what the City of Fredericton

offers to newcomers: 


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Small cities across Canada attract newcomers by providing benefits such as job opportunities and high quality of life. And, another benefit is that small city living provides newcomers with a different option to living in a large, busy, and hectic city.

Newcomers often move to large Canadian cities such as Toronto, Montreal, and Vancouver, because of the social, economic, and community networks. With these networks in place, newcomers may find better access to jobs; cultural and social communities; and support services. However, newcomers can often find these same services and jobs in small cities as well.

 

Population growth in large cities

Population and migration growth in large cities often puts pressure on areas such as:

  • Competition for quality jobs
  • House prices and rental costs
  • Social services and education
  • Transit and traffic congestion (which often means longer commute time to get to work).

As a result, large cities often have a higher cost of living and a tighter job market than a small city. As a newcomer, only you can decide if you want to live in a large or small city. You may just find those small cities provide the same benefits such as job opportunities, and essential services that large cities provide.


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Benefits of living in a small city

Quality job opportunities are available

While large cities are attractive to newcomers, you may find that there is high competition for jobs. But, smaller cities often experience job growth when existing residents leave the community, or retire. So, many small cities look to newcomers with the right job skills to meet their employment needs.

Lower cost of living

Living in a small city often comes with the benefit of a lower cost of living than a large city. Newcomers may do better financially than those who settle in large cities.

In 2021, Maclean’s magazine ranked Fredericton in the top 10 best communities to live in in Canada.

Quality of life

A small city can be much quieter and laid back than life in a large city. This can benefit newcomers who are looking to integrate into the community more easily.  Living in a small city may help you to learn the language and immerse yourself in the local community. But, only you can decide if you prefer to live in a large and bustling city, or a more relaxed and smaller city.

Fred Daytime Rivershot

 

 

How small cities support newcomers

In Canada, smaller cities recognize that they benefit when they welcome newcomers. To attract and keep newcomers, they continue to build communities that welcome, embrace, and support newcomers.

Benefits of living in a small city

 

 

Considering a small city? Here are four key factors to consider:

 

 

1. What jobs are available in the community?

This is very important. If the available jobs do not match your skill set, you will leave that community if you and your spouse cannot find suitable employment. While you may initially settle in the community, you will likely make a secondary move which can be very costly.

Questions to consider:

  • What jobs are available for me and my spouse?
  • Do my skills and experience match the available jobs?
  • What are the main industries in the community?
  • Who are the major employers in the community?
  • What jobs are in high demand?
  • What employment services exist for newcomers?
  • Are mentorship programs available for newcomers?
  • Are there programs to support immigrant entrepreneurs?
  • What is the unemployment rate in the community?

2. What cultural support does the community offer to newcomers?

Immigrants often consider the cultural and social network that exists in the community when deciding where to live. This can include services that are available in different languages and faith-based and nationality-based communities.

Small cities recognize the economic, cultural, and social benefits of welcoming newcomers to their city. When they support newcomers, it creates an economic benefit for the community and an attractive option for newcomers to live.

Questions to consider:

  • What activities are available to promote cultural diversity?
  • Are there groups, ethnic networks, and professional associations for newcomers?
  • What is the ethnic diversity of the community?
  • What’s the quality of life? (fast-paced or relaxed? Access to nature, bike trails, etc?)

3. What social support is available to newcomers in a small city?

Newcomers benefit when there are settlement services available to help them settle in the community. Such services could include providing help with: conducting job search activities; writing a Canadian resume; enrolling children in school; applying for various government programs; and many other activities.

Questions to consider:

  • Does the community offer settlement services to help newcomers adapt to the community?
  • What type of services are provided?
  • How easy is it to access newcomer services?
  • What health care is available? Can I find a family doctor?

Related Posts:

Settle in Canada with Confidence and Ease

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What to Know About Living in Fort McMurray, Alberta

 

4. What infrastructure is in place to benefit newcomers?

Here, it’s important to evaluate some practical issues such as: how to get around the community; access to affordable housing, recreational facilities; schools; shopping; libraries; and places of worship.

Questions to consider:Local library with mulitlingual resources

  • What public transportation is available to get around? Is there a good transportation system, or will you need to buy a car to get around?
  • How affordable is *housing in the city or town? How does it compare to larger cities in the province?
  • Are there community centres and recreational facilities?
  • Are there libraries that offer multilingual content?

*Our Rentals for Newcomers site is a practical and easy-to-navigate site to help you find housing so you can make an easier transition to life in Canada! And you can even find the average cost of rentals in each city. This is helpful since rental prices change often. You’ll also find great articles about renting in Canada.

There are likely other factors that are important to you. But, you may find that a small city can provide many benefits and support to help you succeed.

*Names changed to protect identities

For more information about living and working in Canada, check out our free webinar schedule! We’ll help you to achieve success in Canada!

10 personality traits of successful franchisees

10 personality traits of successful franchisees

top 10 personality traits of successful Franchisees

Successful franchisees demonstrate common personality traits that make them a great fit for franchising. As many new Canadians achieve success in franchising, it’s interesting to look at how personality traits may contribute to their success.

And a 2016 Statistics Canada study revealed that immigrants to Canada are more likely to own businesses than Canadian-born citizens. As well, there is growing research that shows immigrant entrepreneurial success is greater than that of Canadian-born entrepreneurs. And franchise businesses are fueling small business growth in Canada.

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What type of franchisor support can you expect to achieve success?

What type of franchisor support can you expect to achieve success?

What franchisor support can you expect

One of the reasons that new Canadians decide to buy a franchise is because of the type of franchisor support that they can expect to help achieve success.  So, this is often a key point when deciding between becoming a franchisee or starting a new independent business. Many people will conclude that their chances of success will increase with the systems and support that a franchisor provides.

 

If you think that franchising makes sense, you may have decided it makes sense to pay for the right to use the franchisor’s brand, standards, and knowledge. In addition, a strong franchisor can often provide expertise in specific business functions, such as marketing or finance, that you may not have. However, it’s important to recognize that:


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1. The level of franchisor support can vary.

2. Franchisor support will be clearly defined in the Franchise Disclosure Document and Franchise Agreement.

3. You need to do your own research to understand what support you’ll receive.

 

 


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To learn more about franchising in Canada, download our free e-book today, and visit our Franchise Learning Center

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Types of Franchisor Support that You can Expect

Now, let’s explore four common types of franchisor support:

1. Initial Training:

You can expect to perform well when you select a franchisor to help you master the basics. And, training that is provided in your initial stages will help you achieve franchise success.

Your initial training will provide you with a broad overview of operations, marketing, sales, service, and general management. And, this may include:

  • Operations training to develop skills and knowledge to run your franchise
  • Financial and business systems training
  • Employee selection and retention training (if applicable)
  • Operations manuals and standard operating procedures

Your training begins after you sign your Franchise Agreement, and continues for as long as you own the franchise. And, your franchisor wants you to succeed! So, that means providing you with tools, resources, and knowledge right from the start.

2. Marketing and Advertising Support:

All franchisees are required to pay an Advertising Fee (usually 1 – 4% of gross sales). So, paying an advertising fee means that you do not have to create an advertising plan or marketing materials all on your own. In return for this fee, you can expect to receive:

  • A marketing plan that extends past the grand opening of your franchise
  • Tools to support brand building and promotional campaigns
  • Guidance in local and regional marketing activities
  • Professional marketing materials such as posters, brochures, banners, and other items.

3. Site Selection:

Transferable SkillsNot all franchisors will assist with site selection and site location is critical to your business success. But, if your franchisor doesn’t provide site selection support, you can usually get guidance related to:

  • preferred business square footage
  • parking requirements
  • and, other information.

So, be sure to read what site selection support you can expect in the Franchise Agreement. And, discuss how you can work with the franchisor to select a great site.

 

Related Posts:
How Do I Identify a Great Franchisor?
How to Research a Franchise Opportunity that’s Best for You

4. Ongoing Franchisor Support:

After you have completed your initial training, the ongoing support that you receive is essential. This support is generally provided by the franchisor to:

  • Help you to improve the performance of your franchise
  • Ensure you’re operating your business to brand standards
  • Help you to grow your business

Other ongoing support can be related to supply chain; management training; and new products and services. This support can be a huge benefit. Your franchise team is likely working with other franchisees who have dealt with similar issues that you will face so, this knowledge may help you to reduce, if not avoid mistakes.

So, franchisor support can be a large benefit and critical to your success. You may even make your franchise selection decision based on the support you’ll receive to start your business on the right foot. The ultimate goal is your franchise success and ability to benefit from the franchisor’s proven systems and support.

Visit our Franchising for New Canadians Learner Center to view tools, resources, and information to help you make an informed franchising decision.