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Sales and marketing of your small business

How to Handle Sales and Marketing in Your Business

Do you know how to effectively market your business in today’s media savvy climate?
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For example, social networking is a prime source of promotions today versus more traditional advertising and PR. Do you have a strategy for all this?

What about word of mouth? Do you know how to leverage this free and effective marketing technique?

And then there are sales techniques to consider, from choosing the right price points to ensuring great customer service.

Put all of this in a sales and marketing plan. As part of your larger business plan, such a document is an important step in mapping out how you’ll approach your sales and marketing.

There are many resources available to take you through this planning process, including: