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Canadian employers put a high emphasis on soft skills, which are personal attributes that enhance your interactions, job performance and career prospects. Unlike your hard skills, you can apply your soft skills broadly.
Soft skills, such as communication, negotiation and sociability, are even more important for sales and marketing professionals. That’s why identifying areas in your soft skills that need improvement is crucial. If your hard skills will get you an interview, most probably it is your soft skills that will get you the job and enable you to keep it afterwards.

Though not a must, upgrading your education and skills through a bridging program or other courses and workshops may be an important part of your journey to become a successful sales and marketing professional in Canada.

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Skills upgrading

You may have strong sales and marketing skills, but often that is not enough to get a job or maintain it afterwards. You may need more training or skills upgrading, especially in regards to your soft skills.

Having strong skills in one or both of Canada’s official languages – English or French –is extremely important for your future in Canada. Whether you choose to focus on learning or improving English or French will depend on which of the two languages most people speak in the area where you live.

You may be eligible for Language Instruction for Newcomers to Canada (LINC) program. Otherwise, you can find other free or affordable classes in English as a Second Language (ESL) or French as a Second Language (FSL) classes through the school boards or settlement agencies. There are even language courses to teach you professional terminology, such as job-specific language training and Occupation Specific Language Training (OSLT) in Ontario. And if you already speak one of Canada’s two official languages at a high level, learning the other one is a good option, as it may offer you better employment opportunities.

Bridging programs

Bridging programs are a helpful way to transition from your international experience and training to the Canadian workplace. There are not many colleges, universities and immigrant-serving agencies that offer sales and marketing related bridging programs, but many do offer regular programs and continuing education courses in sales and marketing that you can enroll in.

ACCES Employment
Sales and Marketing Connections
The program helps internationally trained sales and marketing professionals find employment in their field in Ontario. The program includes business communications coaching, occupation-specific language training and sector-specific employment services.

York University
Bridging Program for Internationally Educated Professionals (IEPs)
The program helps IEPs transition into a position that matches their education, credentials and experience by creating an individual, customized action plan for each IEP that is tailored to their goals and career path.


Many immigrants take further education after coming to Canada. Some want to change careers or enhance their careers with a Ph.D or MBA. Universities and colleges across Canada offer a number of bridging programs designed to help immigrants get Canadian certification in their field.